Friday, September 5, 2008

Home businesses are not new

Even if you think you can't afford to spend any more time and energy toward your marketing campaign, you need to set aside time to gauge the effectiveness of your marketing pieces.
Marketing doesn't end after you mail out your postcards. You need to know who's responding to your ads and how to get that number up. Yes, I'm assuming that you have a low number of
responses. Whoever said, "Oh I've gotten plenty of responses and leads. I don't need anymore." Didn't get it right the first time and they won't get it right the last.

Read on for tips on how to increase your ad responses from your postcard marketing campaign.
Keep it simple.

Don't clutter your postcard
with unnecessary words and graphics. You have precious little space. Use it wisely. Edit your text and keep your graphics a pleasant size in proportion to the text. Use colors carefully. If you choose to send full color postcards, don't use neon colors with primary colors or any other clashing colors. Use complementary colors that will stand out from the rest of the mail.

It just felt terribly unnatural…i mean, imagine how it would feel if you tried climbing to the top of a high ladder with no hands. Then take the last step with just one foot, where the rung of the ladder was about an inch wide with no hands. Yeah…it felt sort of like that. It just wasn't going to work, I could FEEL myself starting to fall.

I belayed back down to the ground convinced that this one was beyond my abilities. Then a strange thing happened: James went up the same route, got to the point where I was stuck, stepped up on his left foot with no hands while hugging the wall, and somehow didn't fall backwards. That broke my theory.

The perfect home business opportunity could be right under your nose. Carry a notebook around in your pocket and purse to write ideas as you get them. A lot of brainstorming occurs when you are waiting in line or in traffic.

Whatever home business opportunity you find, it would be a smart move to start it part-time while you are still gainfully employed in order to test the waters. This way, you could study the local market to determine supply and demand, hone your skills and network like crazy. Once or if you decide to go full-time, you would already have a system in place for a successful home business opportunity.


Keri Spencer
405.237.3800
kspencer@fbdteam.com
For more information, click here.

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